Our Story

BRAND

"The world isn't black & white. All the magic is in the grey." - Gary Vaynerchuk

 

What a time to be alive! Authenticity is cool while perfection is boring. 

A wave of change has helped us use fashion creatively as it has become the most accessible and personal form of expression today AND it’s time we re-defined the normals, the rights & the wrongs.

With Haute couture and urban fashion becoming increasingly indistinguishable, there is more space to express & innovate.

Grey Area encourages to imagine a world devoid of judgements. To just be you.

We are all about wardrobe essentials and classics that add quirk and courage to your energy.

More like ‘Everything, Everywhere, All at once’.

 

Brand Philosophy:

Grey Area is the place between extremes where you find balance, peace, and comfort.

The Grey Area between black & white, that’s the place where life happens.

 

About Us

Grey Area was born as a result of our love for fashion which translates to top quality silleoutes and fabric experience in a contemporary world. We dream of creating a world where individualism is celebrated and fearless expression becomes a norm. 

Having entered the world of start-ups in a post recession India of 2011, through ups & downs, we grew in the world of fashion retail & wholesale. It’s been a dream to have a platform to showcase our interpretation of fashion, originating from intuition and self belief and this is where it begins.

Come along, on this fun fashion journey purely fuelled by our passion for creativity in the form of luxe fabric experience.

Love,

Milin & Amruta